Apple sets likely iPhone event for September 12

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 Apple sent out invitations Thursday to a September 12 media event at which the US tech giant is expected to unveil new iPhone models for the 10th anniversary of the culture-changing smartphones.

The keenly anticipated event will be the first to take place in the Steve Jobs Theater at its new “spaceship” campus in Silicon Valley.

In trademark style, Apple revealed little in the invitation that provided the date, time, location and a message that read “Let’s meet at our place.”

“Clearly, Apple wants to do something different for the 10th anniversary” of the iPhone, NPD Group analyst Stephen Baker told AFP.

Some reports say a new iPhone will include a high-quality, edge-to-edge screen with a notch in the top for an ear-piece and an extra camera supporting 3D facial recognition and selfies.

Some speculate that the new handset will have a glass backing that offers wireless charging.

“We are expecting a major design refresh on Apple,” GlobalData analyst Avi Greengart told AFP.

“That has been a sore point, especially in China. People are looking to show off a status symbol, so it needs to look different than Huawei or Xiaomi, and I think it will.”

The most dramatic changes were expected in the premium model, which could go so far as to get rid of a ‘home’ button that has been a main control feature since the iPhone made its debut in 2007.

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