E-commerce sector buoys with ‘Black Friday’ operations

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The Nigerian electronic commerce sub-Sector, estimated to worth $10 billion (N3.06trillion) is agog, as players have renewed competition with ‘Black Friday’ sales initiatives.

Black Friday has since 1952, been regarded as the beginning of the Christmas shopping season in the U.S., and lately, globally, including Nigeria, when most major retailers (online and offline) open very early (and more recently during overnight hours) and offer promotional sales.

Like last year, when operators including Konga, Jumia, Yudala, Gloo.ng, Dealdey, Payporte, and others recorded huge sales in billions of Naira, with attendant traffic surge, 2017 appears to have more interesting stuffs.

For instance, Jumia, whose ‘Black Friday’ will run for a month from November 13 to December 13, will feature one million deals (local and international), deliver two million items, eyes 15 million unique customers, a lottery giveaway that includes a brand new car and round-trip airline tickets to Europe over the course of 31 days.

To ensure that Jumia brings its customers the best deals and widest assortment, the eCommerce giant has partnered with top brands including Intel, FCMB, Pampers, Infinix, Philips, Fero, HP, MTN, Cosharis and Air France-KLM.

For the first time ever, Jumia has also teamed up with music entertainment company, TRACE Naija to host a MAD (Music and Deals) fest on November 18. The exclusive 2-in-1 concert and shopping event will feature Nigeria’s finest artistes including Simi, Falz, Wande Coal, 9ice, DJ Cuppy, among others.

The Chief Executive Officer (CEO), Jumia Nigeria, Mrs. Juliet Anammah, explained that this year’s Jumia Black Friday is designed to bring customers exceptional value. “We’re always looking to push the envelope for online shoppers and this year we’re bringing an even bigger dimension with exclusive app-only flash sales, a weekly Black Friday lottery draw and the first-of-its kind TRACE and Jumia MAD fest.”

Ahead of possible traffic surge and website crashing, Anammah said Jumia has learnt from previous experiences of two years ago, “we have built latency and redundancy into the system. We are more than ready to accommodate as many shoppers as possible.”


Source: The Guardian

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