Visa unveils next level innovation in payments through sensory branding

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World leader in payments Visa, today has announced a range of advanced sensory elements, to support the Visa brand when customers make transactions through connected, payment-enabled devices. These new sound, animations and mobile vibrations, will accompany real-time notifications when customers complete a transaction whether online or at a merchant location.

Through the sensory branding, Visa is bringing movement and energy to the payment industry in Nigeria with a mix of sound, animation and vibrations, which will ensure customers experience a feeling of speed, trust, security and convenience when a transaction is completed. This innovative new technology will be officially launched at Visa’s global campaign ahead of the 2018 Winter Olympics Games in PyeongChang South Korea.

Merchants, POS hardware vendors, technology companies and issuers in Nigeria will be able to incorporate these branding elements to their digitally connected devices and payment platforms.

The sensory branding will also be available as a software development kit (SDK) on the Visa Developer Platform, and through the Visa Ready program for deeper integration requirements in 2018.

Source: Guardian

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