Investors from Abu Dhabi, Dubai show interest in Indonesia's tourism

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Photo credits: JP/Lukman SB

A Sales Mission event was held on October 18-19 in the United Arab Emirates that resulted in a total potential transaction of (US$2.6 million).

According to Tourism Ministry's deputy minister for overseas promotion, I Gde Pitana, “The result definitely increases our confidence,”.

During the sales mission event, thousands of buyers from Dubai and Abu Dhabi reportedly showed interest in Bali, “A lot of them are curious about [Saudi Arabia’s] King Salman’s vacation in Bali a few months ago,” he said.

A total of six industries from Indonesia managed to score 5,883 appointment deals at the event with a total transaction of Rp 34.930 billion.

Even though the number of foreign tourists from UAE is lower than countries such as Saudi Arabia and Oman, the number of expatriates who live in UAE plus people who make a transit there are quite high.

There are currently more than 10 million people living in UAE, of which 1.8 million are UAE citizens while the rest are expatriates.

“Dubai is the world’s hub; millions of people make a transit there every year,” said Tourism Minister Arief  Yahya.

Wonderful Indonesia tourism brand itself has earned plenty of international recognition, including two awards at the United Nation World Tourism Organization (UNWTO) Award-Tourism Video Competition.

“According to Ogilvy [marketing agency], for every 10 percent increase in the country branding, the tourism will increase by 11 percent and the investment will increase by two percent."

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