Jumia Nigeria promises best prices online, offline

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With the unstable rate of foreign exchange in the country, which affects the prices of goods and services, Nigerian consumers continue to look for the most convenient channels and affordable means to procure goods and services.

When it comes to pricing, eCommerce pioneer, Jumia Nigeria is seriously pushing competition, even when pitted against international e-retailers like Amazon and Aliexpress. For instance, the iPhone8 64GB on amazon.com shows a price of $825 which when converted to local currency is about N296, 175. On Jumia, it currently sells for N281, 999.

Even a quick price comparison of popular outdoor markets and physical stores shows that Jumia Nigeria is keeping good on its word of giving shoppers the best prices. The e-commerce giant remains competitive, and in several cases cheaper than several well-known retail shops, outlets and open air markets such as the Saka Tinubu phone village in Victoria Island, Lagos.

For instance, the Samsung 32-inch sharp TV retails for N80, 000 on Jumia, while the same is sold on competing retail site for N90, 000. The PS4 500GB bundle is being sold for N119, 000 on Konga and N113, 890 on Jumia.

According to Jumia Nigeria’s Chief Commercial Officer, Shobhit Pandey says that Jumia’s best price strategy is coupled with the widest range of genuine products to help shoppers stretch their naira and get more value out of their budget and spending.

Source: The guardian

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