YouTube star attacks video site's leaders

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 Casey Neistat

One of YouTube's most influential vloggers has attacked the service's leaders, claiming they are failing many of their most popular video creators.

Specifically, Casey Neistat criticised the way the platform had made it impossible for some videos to generate advertising revenue, without clearly explaining the rules to its community.

One of his own videos - an interview with Indonesia's president - was temporarily "demonetised" last week.

YouTube has said it is listening.

"We watched Casey's video and appreciate him and the wider community voicing their concerns," a spokeswoman told the BBC.

"We know this has been a difficult few months, and we're working hard to improve our systems. We're making progress, but we know there is a lot more to do."

Mr Neistat has more than eight million subscribers on YouTube, who have signed up to be alerted when he posts. He has also struck a multi-million-dollar deal to create content for CNN on the platform.

He is normally viewed as being one of the leading champions of the site.

But in a video posted on Tuesday, he said he felt compelled to speak out because the level of upset among creators posed an "existential threat to YouTube's entire business".

The Google division began stripping some videos of adverts earlier in the year after several major brands suspended YouTube campaigns because their marketing clips had been attached to extremist content.

However, to address the problem, YouTube introduced an algorithm that determines which clips are "family friendly" and thus allowed to continue making money for their creators.

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