Kwese TV targets 30 per cent increase in Africa

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Kwese TV, a new television operator in Nigeria is offering ‘pay as you watch’ subscription, a revolutionary initiative, the firm’s long term target is to increase television viewers in Africa, which is currently put at 30 per cent.

The President and Group Chief Executive Officer, Econet Media, Joseph Hundah, who disclosed this at the launch of the platform in Lagos, said Nigeria remains a strategic market for the platform.

Hundah explained that KweseTV, which has already started operations, would offer customers ‘Pay-as-you-watch’ subscription packages for premium programming.

The package, he said enables consumers to purchase three and seven-day subscriptions at N990 and N1, 850, as well as a 30-day subscription option for N6, 275.

“PayTv in Africa versus the rest of the world, is still very low, going by the number of household TV owners, which is still around 30 per cent penetration, which is much lower compared to the rest of the world. The target of Kwese TV is to among others increase TV ownership in Nigeria and other part of Africa,” he said.

Kwese TV belongs to the Econet Group, founded by Strive Masiyiwa.

According to a report by Frost & Sullivan, Nigeria is Africa’s second most developed PayTv market, which has “Pay-Tv, Video-on-Demand and Internet Protocol television (IPTV) Growth Opportunities in Africa.”

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