Brands Spend Less Than 2% on Digital Marketing

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Brands in Nigeria are yet to have a significant space in the digital world due to their low investment in the global space.
 
According to Digital Lead, Red Media, Olayemi Moses, at the Lagos Digital Summit (LDS), in Nigeria, compared to other Western climes, brands spend less than two per cent on digital marketing. This is evident in their pay-books and media space, when compared to their counterparts in Western climes.”

The Summit tagged, ‘Digital for All’, focused on how digital media is leveraged the private and public sectors to drive growth.Admonishing youths on the power of social media, Kayode said: ‘‘social media should not be used for activities alone. It should be used to lend your voice and demand for a better government.’’

However, Speaking on Content Marketing, the role of Digital Agencies, Digital Marketing Executive, Olusoji Festus, said content marketing should be judged based on the followings: goal, target, audience, social media influence, strategy, creativity and production.

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